Netflix subscription prices remained the same for two years, but Netflix pivoted again in 2011. Netflix’s library contained 90,000 titles at the time. Subscribers on the $5/month plan could only stream two hours of content each month. Anyone who was willing to spend $9/month or more could stream an unlimited number of shows and movies. 2008: The era of binge streaming beginsīy January of 2008, Netflix had expanded the capabilities of its streaming service to the point where it was able to offer unlimited streaming to some of its subscribers. Those with more expensive plans received more hours and those with cheaper plans had less viewing time. People on the $18/month plan could view 18 hours of streams. The more you were willing to pay, the more hours of streaming you could enjoy. In 2007, you had to buy a DVD subscription to use Netflix’s streaming service. The main reason: Blockbuster had beaten Netflix to the market with its own on-demand streaming service, which it dubbed Total Access. Around the same time that Netflix announced that it would begin offering on-demand streams to its customers, The New York Times reported that its stock was down 12%. While it may be hard to believe today, some industry insiders thought that Netflix was on the verge of collapse when it first launched its streaming service in 2007. Here’s a quick look at all of the Netflix price hikes from 2007 to now.Ģ007: The more you pay, the more you can stream The company has tweaked its subscription fees and plans several times over the years. Long-term Netflix subscribers know that price hikes are nothing new. We may receive an affiliate commission from product sales generated through these affiliate links. Out of fairness to all of our members, the new plan prices apply to everyone once a price update is 's contributors and editorial team will often recommend products we believe to be useful for our readers. You can compare our current plans and pricing and change plans at any time. Where can I compare Netflix plans and prices? If you did not see the message when you signed into Netflix, it's possible that someone else who may use your account saw it and took action already. If you did not see the email, please confirm that the email address associated with your account is correct. What if I didn't see the notification about the price change? You can also go to the Billing details section of your account to verify your billing date and your plan price. If your price is changing, Netflix will send you an email, as well as display a message when you sign in to Netflix, with details about the price change at least 30 days before the billing date on which your price will increase. How will I be notified of a price change? Here are answers to a few common questions about price changes: When we change plans or prices, we're always working to improve the Netflix experience and invest in quality content for our subscribers around the world. We also may adjust plans and pricing to respond to local market changes, such as changes to local taxes or inflation. As we continue to add more TV shows and movies and introduce new product features, our plans and prices may change.
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